Niche Marketing: The Path to YOUR Business (WIN networking breakfast)

Realtors have been having a tough time in this down market. Yet, one local agent has been enjoying every minute of having her business go UP. How? By holding true to her niche market.

Come and hear what she has to say, from experience, about growing and loving your work through niche marketing:

• Niche marketing what is it?
• Myths about niche marketing
• How niche marketing saves money
• How niche marketing helps you find the holes in the market place, and fill it!
• Examples of others who have done it and made it work

You'll receive an exercise to help you discover your potential niche and thereby create a unique path for the right clients to easily find your business.

Presenter: Lisa Dunn, Certified Senior Advisor (CSA), Edina Realty

Lisa works with Seniors and their families and assists them in all aspects of moving or relocating. When you've lived in a home for many years, moving can be really overwhelming, especially if that move is to a senior community or health care facility! Lisa's specialty is simplifying family transitions, helping families with everything from the physical move to selling the home.

Lisa has combined her seven years of experience working with seniors and eight years in mental health as a licensed clinical social worker, with her real estate and project management expertise. Using a caring and practical approach, she works to insure seniors and their families get the best advice, thus empowering them to make the best decisions. Lisa has received designations from both the Minneapolis Area Association of Realtors and the Society of Certified Senior Advisors that recognize her expertise in working with seniors. In fact, as of the writing of this document, Lisa is the only licensed real estate agent in Minnesota to hold the Certified Senior Advisor designation.



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